UTM Builder

Build tracked URLs with UTM parameters. Know exactly where your traffic comes from.

🔗 Base URL

The page you want to track traffic to.

The full URL of the page you're sending traffic to. Include https://
📊 UTM Parameters

Describe where the traffic comes from. Use consistent naming across campaigns.

The platform or channel sending traffic. Be specific: "google-ads", "linkedin-organic", "newsletter-march"
The marketing medium. Common values: cpc, email, social, organic, referral, affiliate
The specific campaign name. Use consistent naming: "2026-q1-product-launch"
Used for paid search keywords. e.g. "freelance rate calculator"
Differentiate similar links. e.g. "header-banner", "sidebar-text", "email-cta"
⚡ Quick Presets
✅ Generated URLs

Ready-to-use tracked URLs. Click to copy, or download all at once.

MAIN TRACKED URL
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Parameter Breakdown
💾 Saved URLs

Save multiple URL variations to compare campaigns. Click any to copy.

No saved URLs yet. Build a URL and click "Save Current URL" to start.
📖 UTM Best Practices

Follow these rules for clean, analysable tracking data.

USE LOWERCASE
Always lowercase
UTM parameters are case-sensitive. "Google" and "google" are different sources. Always use lowercase.
USE UNDERSCORES
No spaces, use hyphens
Spaces become "%20" in URLs. Use hyphens or underscores. "spring sale" → "spring-sale".
BE CONSISTENT
Document your naming
Define your source/medium names upfront and stick to them. "_ads" vs "-ads" creates duplicate data.
KEEP IT SHORT
Descriptive but concise
"fb-ads-q1-product-launch" > "facebookadscampaignforspring2026". Your future self analyzing GA4 will thank you.
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